From question to launch

Approve the right decisions in the right order.

SiteGuys uses a staged process: define the business goal, plan the information architecture, design the experience, build the components, review with the client, complete technical QA and launch with clear ownership and next steps.

One visible path from brief to production
01 Define02 Make03 Verify
The project sequence

Six approvals. One clear direction.

Each stage resolves a different class of decision so content, design and development do not compete for attention at the same time.

01

Discovery

Define the business goal, audience, constraints and the action the website must support.

02

Architecture

Organize pages, content priorities, navigation and conversion paths before visual polish.

03

Design

Establish typography, colour, imagery, spacing and responsive section behaviour as one system.

04

Development

Build reusable components, semantic templates and the integrations the experience needs.

05

Review

Approve real pages at desktop and mobile widths, then resolve content and interaction details.

06

Launch QA

Verify forms, links, metadata, redirects, sitemap output and production behaviour.

Approval discipline

Keep every review focused on the decision in front of it.

01 / PRINCIPLE

Approve decisions in the right order

Page structure and content priorities should be agreed before polishing visual details. This prevents late layout changes caused by missing information.

02 / PRINCIPLE

QA includes search and conversion

Responsive behaviour, forms, metadata, internal links, redirects, sitemap output and production URLs are checked alongside visual details before launch.

Launch gate

Visual approval is not the finish line.

Forms, responsive states, metadata, links, redirects, sitemap output and production behaviour receive their own review before launch.

Open the launch checklist →