Approve decisions in the right order
Page structure and content priorities should be agreed before polishing visual details. This prevents late layout changes caused by missing information.
SiteGuys uses a staged process: define the business goal, plan the information architecture, design the experience, build the components, review with the client, complete technical QA and launch with clear ownership and next steps.
Each stage resolves a different class of decision so content, design and development do not compete for attention at the same time.
Define the business goal, audience, constraints and the action the website must support.
Organize pages, content priorities, navigation and conversion paths before visual polish.
Establish typography, colour, imagery, spacing and responsive section behaviour as one system.
Build reusable components, semantic templates and the integrations the experience needs.
Approve real pages at desktop and mobile widths, then resolve content and interaction details.
Verify forms, links, metadata, redirects, sitemap output and production behaviour.
Page structure and content priorities should be agreed before polishing visual details. This prevents late layout changes caused by missing information.
Responsive behaviour, forms, metadata, internal links, redirects, sitemap output and production URLs are checked alongside visual details before launch.
Forms, responsive states, metadata, links, redirects, sitemap output and production behaviour receive their own review before launch.
Open the launch checklist →